designer . Writer . editor . leader . collaborator. Thinker . Doer.
I'm tough to fit into the traditional boxes of agency or publishing house roles. Thusly, multiple titles seem apropos. As a child, I wrote and illustrated books of poetry on construction paper and my mom sewed the pages together. As a teen, playing the cello moved to the forefront of my artistic pursuits. Then, drawing, painting, the Modern Dance Ensemble, and the Mac (was invented, ahem) in college. Once my BA and MA degrees in English and Professional Communications were completed, I stumbled into life as a professional creative.
Inspiration for my work comes from travel, books, photos, dreams, as well as the history of 24 years in the professional marketing, advertising, and publishing arenas. I bring a unique combination of expertise to the table—creative direction, marketing, branding, design, writing, editing, budgeting, and print production. I also bring a love of the visual and performing arts to my work. When I'm not behind the computer, I'm getting paint all over myself (and sometimes on the canvas) at the easel. I'm an active board member of the Warehouse Theatre, played a role in opening the Carolina Music Museum, and am a new member of Dining for Women.
Most dear to my heart is the art of print. A clearly designed and well-written piece—brand, social media campaign, book, magazine, website, brochure, invitation, annual report, email—is a compelling, tangible opportunity to engage an audience, build an identity, and create a comprehensive communication relationship.
All organizations—corporations, hospitals, schools, boutiques—have key guiding principles and characteristics that create a comprehensive brand identity. This brand is more than a look, a logo, or a line of copy. It is the underlying and permeating identity that is shared and exhibited throughout the organization—in the office, in the classroom, in the community, on the product, and on the world stage. It is illuminated in work environments and ethics, intellectual and creative capabilities, and commitment to quality and service. As a design and marketing professional, I understand the need for a complete equation—creativity, communication, collaboration, and exceptional work, often under tight deadlines—to ensure the absolute integrity and positive growth of a brand.
Here’s to creating a world filled with beautiful and clear communication—one oxford comma and apostrophe (not inch mark) at a time!